what is search engine optimization
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What Is Search Engine Optimization (SEO)?

Search Engine Optimization is a practice that consists of improving the website’s visibility to help it appear better positioned in the organic results of search engines. Also known as SEO, natural positioning, or web positioning.

The main objective is to appear in the highest positions in the organic search results for specific words that have you select and is relevant to your website. And this will increase visitor traffic.

The term SEO is used to refer to the people who perform the positioning work, too. Traditionally, people dedicated to SEO usually have a technical profile (programmers, web designers, etc.). Still, with the new trends in SEO, knowledge about marketing and communication is increasingly important.

SEO is an online marketing discipline just like others; such as Search Engine Marketing, Social Media Marketing, Email Marketing, Web Analytics, etc. 

It’s very important to know that the Search Engine Optimization is generally a medium or long-term job. And the results can take months to achieve. The amount of keywords to position is limited; and depends a lot on the number of pages the web is made up of. Hence, the initial selection of keywords is essential to you.

It’s impossible to guarantee the position that a keyword will obtain in a given period; since we can’t control many variables in SEO positioning, such as changes in search engine indexing algorithms.

The different tasks or actions of SEO positioning can be divided into two large blocks:

  • On-page SEO: those you carry out internally on the website.
  • Off-page SEO: those you make off-site.
See also  On Page SEO Factors to Develop Your SEO

Here is a detailed SEO Audit Guide you can benefit from!

search engine optimization


What is Corporate SEO?

Corporate SEO is a set of technical arrangements to make people find the website easily in search engine scans of corporate companies and to rise to the top.

Why is SEO important?

SEO essentially allows you to make a brand’s name and presence more visible. For this, people use various
tools compatible with search engines in SEO studies. When you ask why SEO is important for internet companies, we can say that; with SEO, companies can attract traffic without advertising.

What are organic backlinks?

An organic backlink refers to the backlinks you have managed to get without buying backlinks. In short, it’s a visitor who clicks on the backlink you get without cheating.

Conclusion Regarding Search Engine Optimization

SEO is an extensive subject and is subject to constant updates. However, we recommend that you expand your knowledge with our blog articles. After all, getting good results with SEO depends on the correct planning, execution, and measurement of your SEO strategy. So if you want to learn more about the app, we cover up many other popular topics in our articles.

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